América Cruz, originally from Tabasco Mexico, is a makeup artist and owner of the company “America SALON” known for inspiring, motivating, empowering young women and mothers to fulfill their dreams, goals and purposes, also promoting image, self-esteem, physical appearance and the women’s personal care. She has dedicated herself to training, creating and training people to start their businesses as makeup artists or stylists, creator of «Hands that serve» that provide humanitarian beauty services.
«Since she was little she had a love for colors and reliefs,» America tells us.
At the age of 8 he studied painting at the Casa de Artes «José Gorostiza» in Villahermosa Tabasco. At the age of 14 he made up his first girlfriend (no basis in the profession, only with talent). She was prompted by her older brother to take her first «Absolute Beginners» Makeup Workshop at MAC Cosmetics, where she had the opportunity to meet excellent makeup artists who shared various techniques and exploited her passion for makeup that led the young woman and acquired the basic knowledge and proper techniques in this branch. Later he continued his preparation in «Day to night» where he acquired knowledge and was complementing «Beauty Basic» (to identify the tools and brushes to make professional makeup); «All day fabulous» (which is great for long-lasting makeup): «Sculpt and shape» (with contouring and lighting techniques); «Celeb chic» (to make up celebrities and others). «MAC Cosmetic» turns the young woman into a «Professional Makeup Artist» at 16 years of age. Despite his young age, he began to work in the field of makeup in different States of the Republic as «Make-up artist for photo shoots».
In 2017, she was named one of the 10 best makeup artists in Mexico. She was in charge of the makeup artist area and team on the NYFW catwalks, one of the most important in the fashion industry. She has worked for television networks such as Univision and Telemundo International in New York, putting makeup on great artists from the entertainment world. She currently has 12 years of experience, is an internationally certified makeup artist, teaches makeup courses throughout the republic. owner of a beauty salon «America SALON» is a registered trademark with its own line of beauty products. Due to its influence on social networks, it works with transnational brands, an ambassador for some of them. (BENEFIT, LIVERPOOL, CLINIQUE, DIOR, PALACIO DE HIERRO, DIDIFOOT, ESTEE LAUDER, HELIX, THE BODY SHOP, AUDI, MAC COSMETICS, CASETIFY, CLARINS, SHEIN, HÁBITO, VOLARIS, Y MÁS ..)
- What makes you stand out in your industry? What makes me stand out in the industry is that I am a businesswoman, an international certified makeup artist, complete and versatile, a professional stylist, a mother of two girls who from a young age began working to achieve their goals, also supporting other women to achieve what I I have done and many of them are reflected and inspired by me, either as a person or as a professional.
- How do you see yourself in a few years? I see myself with a salon franchise to generate more jobs, exporting my products abroad so that they know my brand, giving makeup courses in other countries to create makeup artists. I dream of being a millionaire woman and being an example to other women that everything in this life can be achieved by working.